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Simple Marketing Tactics that Drive Sales


 Simple Marketing Tactics that Drive Sales Marketing tactics can be extremely complex or quite simple. Ironically, the simple tactics are the ones that are most effective and successful. Value-added headlines, informative content, and visual appeal are simple tactics that can drive conversions and sales. For example, one simple tactic is to make it quick and

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Let's Talk Give Away Events


  So you need to grow your list or just get it started. Give Away events are a great way to get so initial subscribers to your list. All you need is a gift. A gift is pretty easy. You can write a report about an area of internet marketing you know or something that

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Aaron Swartz, American hero


  Aaron Swartz, American hero… Aaron Swartz, American heroPosted by Tim Lee on January 12, 2013 at 7:10 pmText SizePrintReprintsShare:More ยป FacebookTwitterStumbleUponDiggDeliciousPaul Graham, the founder of angel investing firm Y Combinator, has mentored generations of SIlicon Valley whiz kids. In an essay about hackers and the …

Mexico, Turkey and Italy Are Appealing Facebook Advertising Markets


 Facebook advertising is nice and all, but have you ever considered how it might work for you overseas? Kenshoo Social recently released a report to shed light on the potential appeal of global markets for Facebook advertising. Based purely on metrics, the U.S. is only mildly appealing. from DMConfidential – Internet Marketing Newsletter

Automotive and CPG Brands Spent the Most on Mobile Advertising in the First Half of 2012


 Jumptap’s “MobileSTAT (Simple Targeting & Audience Trends)” report for July includes the finding that automotive brands led all verticals in mobile ad spend in the first half of 2012. Also, Android and iOS continue to leave very little of the smartphone market pie for its competitors. from DMConfidential – Internet Marketing Newsletter

85% of Mobile Searches for Restaurants End in Purchases


 A recent study from xAd and Telmetrics, using data provided by Nielsen, examined mobile consumer behavior and preferences. Among the findings is that nearly 9 in 10 mobile searchers looking for restaurants have the intent of making a purchase within the day. from DMConfidential – Internet Marketing Newsletter

Smartphone Users Boast a Higher Average Order Value Than Tablet Users


 According to Monetate’s “Ecommerce Quarterly: EQ 2012” report, smartphone users have a higher average order value (AOV) than tablet users. Also, traffic from search yields a higher AOV than traffic from email or social. from DMConfidential – Internet Marketing Newsletter

Confi – Who Creates Jobs?


 We recently came across the fascinating article by Nick Hanauer, serial entrepreneur and as of 2007, even more phenomenally wealthy from having sold aQuantive to Microsoft for $6.4 billion. Being the first non-family investor into Amazon certainly didn’t hurt his net worth… from DMConfidential – Internet Marketing Newsletter

What Is Performance Marketing?


 There seems to exist two definitions of performance. One is the definition that our industry has used almost since the inception – a sale or a lead. Performance for us has been about risk further down the funnel. It has been about getting paid when the other person makes… from DMConfidential – Internet Marketing Newsletter

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We Willl Be Back :)


 After a decade of publishing, and more than 500 editions, we are taking our first vacation, sort of. More than time away, these next two weeks are a period of transition. from DMConfidential – Internet Marketing Newsletter