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Simple Marketing Tactics that Drive Sales

Simple Marketing Tactics that Drive Sales

Marketing tactics can be extremely complex or quite simple. Ironically, the simple tactics are the ones that are most effective and successful. Value-added headlines, informative content, and visual appeal are simple tactics that can drive conversions and sales.

For example, one simple tactic is to make it quick and easy for web visitors and customers to view information on your website. Allowing adequate white space, creating short sentences, and keeping enough space between words, sentences, and paragraphs will make your site more appealing.

In addition, the strategic use of keywords and keyword phrases will attract search engines and keep site visitors scanning your content. Words that demonstrate how your product adds value will capture attention and focus the reader on “what’s in it for them”.

And these are also valuable search engine optimization techniques that will drive visitors to your website.

Simple marketing tactics

A very important tactic is to make everything simple. Some recommended options include:

  1. Bulleted or numbered lists (like this one)
  2. Use of bold to highlight keywords or important benefits (use sparingly to ensure emphasis without over-use)
  3. Subheadings to create a logical flow and to break large blocks of content
  4. Titles and subheadings in ‘sentence case’ since capitalizing most words tends to break attention span and create confusion
  5. Graphics, pictures, audio or videos that are clearly relevant to the product and that showcase benefits and value
  6. Highlighting unique information, benefits and value by using ‘call out boxes’, ‘pull quotes’ and other design elements
  7. Since people tend to scan web pages rather than read them, snippets or short phrases with important information become vital for website content. People need to get the message quickly without having to think hard about what is being presented. Making sentences overly long or complex tends to be a distraction and you’ll lose the site visitor’s attention quickly.

These are just some of the recommended options when creating website content.

Not only is it important to integrate many of the basic and advanced marketing tactics into your marketing plan, it is also vital to include methods of testing their effectiveness. Watching and monitoring statistics that indicate how long visitors remain on your pages, among other measures of success, will help you refine marketing tactics and improve your marketing strategy. Google analytics is great for this.

Once you deploy some of the more advanced marketing tactics that are proven effective you will begin to see conversions increase quickly. And increased conversion rates lead to higher sales and repeat business.

Advanced marketing tactics include options such as the use of powerful copy that attracts readers, inclusion of questions that help you lead customers toward sales, and using authority positioning to increase site integrity and credibility. Testimonies of former customers builds trust even quicker.

If you’re searching for ways to grow your business, you don’t want to miss an opportunity to evaluate marketing tactics that will put you on the super-highway to success. Evaluate what others have already tested and proven successful. Create the winning formula for your website and enjoy the success that comes from hard work and vision.

Let's Talk Give Away Events

So you need to grow your list or just get it started.

Give Away events are a great way to get so initial subscribers to your list. All you need is a gift.

A gift is pretty easy. You can write a report about an area of internet marketing you know or something that would help someone market a business online. You can also buy some PLR rights to reports and use that.

If you upgrade,  you will need a special offer, and a couple of text ads. These allow you to sell a product during the giveaway. This gives you a chance at making a profit as well as building a list. You can use the same methods as above to get your special offer together. The texts ads are just the same as your special offer just without graphics.

If you are not sure what any of these are or you want a ready to use package you can go get PushButton GiveAway 2.0. Not completely push button, but does a great job at getting you into giveaways and organizing your info. You get several giveaways with the basic member ship and it you upgrade to the pro you get special offers and text ads as well.

If you want to try it on your own go to GiveAways and pick one and sign up.

You can sign up as a contributor for free and you get at least one or two gift spots without the upgrade. The upgrade option will allow you at least 4 gifts, 2 special offers and several text ads.

So stop reading and get out there and get your list going!!!

-Trent

http://www.listgeniepro.com



Aaron Swartz, American hero

http://www.washingtonpost.com/blogs/wonk…

Aaron Swartz, American heroPosted by Tim Lee on January 12, 2013 at 7:10 pmText SizePrintReprintsShare:More » FacebookTwitterStumbleUponDiggDeliciousPaul Graham, the founder of angel investing firm Y Combinator, has mentored generations of SIlicon Valley whiz kids. In an essay about hackers and the …

Mexico, Turkey and Italy Are Appealing Facebook Advertising Markets

Facebook advertising is nice and all, but have you ever considered how it might work for you overseas? Kenshoo Social recently released a report to shed light on the potential appeal of global markets for Facebook advertising. Based purely on metrics, the U.S. is only mildly appealing.

from DMConfidential – Internet Marketing Newsletter http://www.dmconfidential.com/blogs/column/Marketing/3571/

Automotive and CPG Brands Spent the Most on Mobile Advertising in the First Half of 2012

Jumptap’s “MobileSTAT (Simple Targeting & Audience Trends)” report for July includes the finding that automotive brands led all verticals in mobile ad spend in the first half of 2012. Also, Android and iOS continue to leave very little of the smartphone market pie for its competitors.

from DMConfidential – Internet Marketing Newsletter http://www.dmconfidential.com/blogs/column/Marketing/3570/

85% of Mobile Searches for Restaurants End in Purchases

A recent study from xAd and Telmetrics, using data provided by Nielsen, examined mobile consumer behavior and preferences. Among the findings is that nearly 9 in 10 mobile searchers looking for restaurants have the intent of making a purchase within the day.

from DMConfidential – Internet Marketing Newsletter http://www.dmconfidential.com/blogs/column/Marketing/3572/

Smartphone Users Boast a Higher Average Order Value Than Tablet Users

According to Monetate’s “Ecommerce Quarterly: EQ 2012″ report, smartphone users have a higher average order value (AOV) than tablet users. Also, traffic from search yields a higher AOV than traffic from email or social.

from DMConfidential – Internet Marketing Newsletter http://www.dmconfidential.com/blogs/column/Marketing/3569/

Confi – Who Creates Jobs?

We recently came across the fascinating article by Nick Hanauer, serial entrepreneur and as of 2007, even more phenomenally wealthy from having sold aQuantive to Microsoft for $6.4 billion. Being the first non-family investor into Amazon certainly didn’t hurt his net worth…

from DMConfidential – Internet Marketing Newsletter http://www.dmconfidential.com/blogs/column/Trends/3568/

What Is Performance Marketing?

There seems to exist two definitions of performance. One is the definition that our industry has used almost since the inception – a sale or a lead. Performance for us has been about risk further down the funnel. It has been about getting paid when the other person makes…

from DMConfidential – Internet Marketing Newsletter http://www.dmconfidential.com/blogs/column/Digital_Thoughts/3567/

We Willl Be Back :)

After a decade of publishing, and more than 500 editions, we are taking our first vacation, sort of. More than time away, these next two weeks are a period of transition.

from DMConfidential – Internet Marketing Newsletter http://www.dmconfidential.com/blogs/column/Affiliate_Marketing_Tips/3566/